According to the EU’s General Data Protection Regulation, it means that anyone that you have currently on an email mailing list or database has to confirm that they consent to your use of their personal details, such as confirming that they are still happy for you to retain their details for marketing and promotional purposes. In other words, consent can no longer automatically be assumed.
All sorts of gizmos on websites such as pre-ticked boxes that have to be unchecked are no longer allowed, and neither is the old dubious practice of hiding terms of consent about twenty pages down in a set of online terms and conditions. By the meaning of consent, it now must be “unambiguous and involve a clear affirmative action”, in the words of the UK Information Commissioner’s Office.
We are also legally required to tell you exactly what your information will be used for, and give you the option to opt out in future with ease.
If you would like us to help your business meet these requirements, give Starjammer Internet a call or email us at firstname.lastname@example.org. For small businesses, we have a range of simple solutions to help you comply with the new legislation. Contact us for more details.
For the Starjammer Bulletin’s GDPR policy, click here. If you would like to opt out of our mailing lists, you can either opt out at the bottom of one of our email circulars, or email us at email@example.com for more details.